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PrestaShop SEO Training

Prestashop SEO Training – Fundamentals

PrestaShop SEO Training – Fundamentals

Enquire about this training

Overview

Learn how search engines work, what Google wants to see and best practice for optimising your Prestashop store.

What You Will Learn

  • Understand search engines
  • Understand SEO best practices
  • How to optimise your Prestashop site
  • Testing and measuring

Target audience

Store owners, eCommerce managers, web agencies and freelancers.

Prerequisites

A working understanding of running a Prestashop eCommerce site

Training Schedule

1 days
7 hours training per day
Hours: from 9.00 am to 5.00 pm

Content

  • What results does Google want to show and why
  • How search engines work
  • SEO best practice
  • Introduction to the factors that help a site to rank well
  • On-Page SEO Factors
  • Building the perfectly optimised web page
  • The architecture of a good eCommerce site
  • Why site speed is so important
  • Prestashop SEO configuration options
  • How to optimise your Prestashop site for speed
  • Tools for testing site speed
  • Optimising your site images
  • Introduction to Google Analytics
  • eCommerce Tracking
  • Introduction to Google Search Console
  • Understanding and creating an XML sitemap
  • Protect your site against duplicate content
  • Creating a basic plan for optimising your site

Teaching Method

The training is delivered via an interactive webinar.

For groups of 3 or more this training can also be delivered face-to-face at our location in Somerset.
Please contact us for more information about face-to-face training.

Prior to the training date, we will provide logins and passwords to the connect to the platform as well as course material. We encourage you to ask questions throughout the training session.

Requirements

In order to access our online training you will need :

  • Earphones/headset or speakers
  • Internet access to join the webinar
  • Latest version of Java
  • Optional: A microphone to interact with the trainer (instant messaging will be available).
Prestashop SEO Training – Advanced

PrestaShop SEO Training – Advanced

Enquire about this training

Overview

How to increase the visibility of your site and your products within search engines.

What You Will Learn

  • Gain in in-depth understanding of how to make your site more successful online
  • How to build relevancy within your product niche
  • How to increase the authority of your sites
  • How to identify issues that may be stopping your site from ranking well
  • How to create a logical optimisation and content plan for your site and social media

Target audience

Store owners, eCommerce managers, web agencies and freelancers.

Prerequisites

A working understanding of running a Prestashop eCommerce site and a basic understanding of SEO best practice and basic principles.

Training Schedule

1 days
7 hours training per day
Hours: from 9.00 am to 5.00 pm

Content

  • Quick review of how search engines work
  • In depth look at the factors that help a site to rank well
  • Understanding, identifying and fixing on-site issues that can stop your site from ranking
  • Keyword research and knowing which keywords to target
  • The difference between head, mid-level and long-tail keywords
  • Analyse and learn from your competitors
  • How to build relevancy within your market area
  • How to build authority within your market area
  • How to create great content to promote your site
  • Identify what social media platforms to target
  • Create a content and social media strategy
  • Introduction to paid social media advertising
  • Introduction to Pay Per Click Advertising

Teaching Method

The training is delivered via an interactive webinar.

For groups of 3 or more this training can also be delivered face-to-face at our location in Somerset.
Please contact us for more information about face-to-face training.

Prior to the training date, we will provide logins and passwords to the connect to the platform as well as course material. We encourage you to ask questions throughout the training session.

Requirements

In order to access our online training you will need :

  • Earphones/headset or speakers
  • Internet access to join the webinar
  • Latest version of Java
  • Optional: A microphone to interact with the trainer (instant messaging will be available).